Whatever Happened to Thrift? - More than the Score

Saturday, November 14, 2009

10:00 a.m. at Alumni Hall

Whatever Happened to Thrift? Why Americans Don't Save and What to Do about It

Ron Wilcox, Professor of Business Administration, Darden School of Business

Ron Wilcox

It is no secret that Americans save very little, but why? What can be done about it? Ron Wilcox, Professor of Business Administration at the Darden School of Business, describes not only how the "savings crisis" adversely influences personal lifestyles over the long term but also how it can undermine our national wealth and standard of living. In this talk, Wilcox will attempt to convince the audience of the need to reinvent thrift. In addition, he will highlight practical ways to help consumers spend less and save more now so that America can be a more prosperous nation.

Watch the vodcast on iTunes U.

Bio

Ronald T. Wilcox, Professor of Business Administration, teaches Marketing Intelligence and Investor Behavior and Imperfect Markets at The Darden School of Business, University of Virginia. His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals such as Journal of Marketing Research, Management Science, Marketing Science and Journal of Business. His research and writing have also appeared in The Wall Street Journal, Washington Post, Business Week, Fortune, Forbes, and The Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do About It, published by Yale University Press. Wilcox joined the Darden faculty in 2001. He is formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.